Skip to content

Please watch this short introduction to the course video.

Phase 1: Marketing Psychology & Strategy (30 Hours)

Before we touch the tools, we master the mind of the consumer.

  • The Digital Sales Funnel: Mastering Top, Middle, and Bottom of Funnel (TOFU/MOFU/BOFU) strategies.
  • Persona Architecture: Using AI and data to build psychographic customer profiles.
  • Copywriting for Conversion: The “AIDA” formula, psychological triggers, and writing headlines that stop the scroll.
  • The Offer Engine: Learning how to structure “Irresistible Offers” that lower customer acquisition costs.

Phase 2: The Traffic Channels (45 Hours)

Mastering the engines that drive eyes to your business.

  • Paid Social (Meta & TikTok): Advanced pixel setup, CBO vs. ABO testing, and the “Creative-First” ad strategy.
  • Search Engine Mastery (SEO/SEM): Keyword intent research, backlink building, and managing Google Ads (PPC) budgets.
  • Email & SMS Automation: Building “flows” in Klaviyo/Mailchimp that generate revenue while you sleep.
  • Content Ecosystems: Mapping out a 90-day multi-channel content calendar that actually converts.

Phase 3: Data, Analytics & AI Tools (30 Hours)

If you can’t measure it, you can’t manage it.

  • Google Analytics 4 (GA4): Setting up custom events and tracking the “Path to Purchase.”
  • AI-Powered Marketing: Using LLMs (Gemini/ChatGPT) for rapid content scaling and data synthesis.
  • Reporting & Dashboards: Building “Client-Ready” reports in Looker Studio that prove ROI.
  • Conversion Rate Optimization (CRO): A/B testing landing pages and “Heatmap” analysis to find where users are dropping off.

Phase 4: The Growth Lab & Portfolio (45 Hours)

Building your “Proof of Concept” under the guidance of a Senior Marketing Director.

Career-Ready Coaching: Building a “Case Study” portfolio that shows results (numbers, not just pictures), resume optimization, and freelance pricing strategy.The Agency-Ready Alternative to the Four-Year Degree

The Live Campaign: You are given a $500 simulated (or real) budget to build, launch, and optimize a 30-day campaign.

Funnel Building: Designing high-converting landing pages using Elementor or GoHighLevel.

The Growth Audit: Performing a deep-dive audit on a real business and presenting a “Strategy Deck.”