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Digital Marketing Diploma

    Please watch this short introduction to the course video.

    Phase 1: Marketing Psychology & Strategy (30 Hours)

    Before we touch the tools, we master the mind of the consumer.

    • The Digital Sales Funnel: Mastering Top, Middle, and Bottom of Funnel (TOFU/MOFU/BOFU) strategies.
    • Persona Architecture: Using AI and data to build psychographic customer profiles.
    • Copywriting for Conversion: The “AIDA” formula, psychological triggers, and writing headlines that stop the scroll.
    • The Offer Engine: Learning how to structure “Irresistible Offers” that lower customer acquisition costs.

    Phase 2: The Traffic Channels (45 Hours)

    Mastering the engines that drive eyes to your business.

    • Paid Social (Meta & TikTok): Advanced pixel setup, CBO vs. ABO testing, and the “Creative-First” ad strategy.
    • Search Engine Mastery (SEO/SEM): Keyword intent research, backlink building, and managing Google Ads (PPC) budgets.
    • Email & SMS Automation: Building “flows” in Klaviyo/Mailchimp that generate revenue while you sleep.
    • Content Ecosystems: Mapping out a 90-day multi-channel content calendar that actually converts.

    Phase 3: Data, Analytics & AI Tools (30 Hours)

    If you can’t measure it, you can’t manage it.

    • Google Analytics 4 (GA4): Setting up custom events and tracking the “Path to Purchase.”
    • AI-Powered Marketing: Using LLMs (Gemini/ChatGPT) for rapid content scaling and data synthesis.
    • Reporting & Dashboards: Building “Client-Ready” reports in Looker Studio that prove ROI.
    • Conversion Rate Optimization (CRO): A/B testing landing pages and “Heatmap” analysis to find where users are dropping off.

    Phase 4: The Growth Lab & Portfolio (45 Hours)

    Building your “Proof of Concept” under the guidance of a Senior Marketing Director.

    Career-Ready Coaching: Building a “Case Study” portfolio that shows results (numbers, not just pictures), resume optimization, and freelance pricing strategy.The Agency-Ready Alternative to the Four-Year Degree

    The Live Campaign: You are given a $500 simulated (or real) budget to build, launch, and optimize a 30-day campaign.

    Funnel Building: Designing high-converting landing pages using Elementor or GoHighLevel.

    The Growth Audit: Performing a deep-dive audit on a real business and presenting a “Strategy Deck.”